Action Zone scoops two major awards at the prestigious Communiqué Awards 2008
IBE was very pleased when it heard that the Action Zone board game had been nominated for a Communiqué Award for public relations and medical education. Some weeks later IBE learned, with great excitement, that the board game had been successfully short-listed for the Best International PR Campaign Award. However nothing could have prepared us for the announcement at the Communiqué Awards Ceremony in London on the 10th July, when Action Zone was declared the winner, not only of the Best International PR Campaign award, but also the overall winner of the Campaign of the Year 2008.
The Communiqué judges described the Action Zone campaign as: “Absolutely brilliant. So simple and yet so effective” and “A truly outstanding entry. The level of creativity and excellence in execution was exceptional”. One judge was so impressed that he awarded Action Zone full marks!
Action Zone was developed by IBE and UCB Pharma SA from an idea introduced by Marion Clignet, an Olympic silver medallist who has epilepsy.
What started as a small pilot project with an initial production run plan of 1,000 sets has grown into a major worldwide initiative that has benefited thousands of people with epilepsy and their families across the globe, said Ursula Davis, Global Patient Care Manager, at UCB. More than 46,000 games have now been distributed worldwide and Action Zone has been translated into 17 different languages. These awards are welcome recognition of the work invested in this project by all involved.
Speaking in London, Susanne Lund, IBE President, said that with 50 million people living with epilepsy across the world, educational initiatives like Action Zone were important in improving the knowledge of both people with epilepsy and the general public.
IBE sees Action Zone as being effective in reducing the prejudice and misconceptions held about epilepsy. The response by our members around the world has been fantastic. Action Zone is now being played in schools, clinics and hospitals, in family homes and at awareness-raising events by children with epilepsy, their families, friends and carers, in countries as far apart as Brazil and China, Sierra Leone and Australia, Canada and Mauritius. The project also falls within IBEs vision of a world where everywhere fear and ignorance about epilepsy are replaced by understanding and care.
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